Even when you put it in your cart you can download for free by clicking on the blue button for the format you need -see 1. However, you need to delete them afterwards (see 2) as it will otherwise stay in the cart.
Welcome to Cute Embroidery!
Do NOT put the designs you want into the Cart. Just click on the blue button for whichever format your embroidery machine requires.
Select the design by clicking on the picture, that opens the page with the blue button.